Google Stresses Importance of Mobile Sites
As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.
Just because a desktop site can be viewed on a mobile phone does not mean it is mobile-friendly, Google said yesterday when it announced its newest initiative focused on driving innovation on the mobile Web. Mobile sites are designed for the small screen, with the needs of mobile users in mind.
“While consumer usage continues to explode on mobile, the quality of the sites on the mobile Web hasn’t yet caught up,” said Jason Spero, director of mobile for Americas at Google, Mountain View, CA. “Earlier this year, we found that 79 percent of our largest advertisers didn’t have a mobile-optimized presence.
“Web sites that aren’t optimized for mobile deliver a bad experience for users and, in turn, lead to missed opportunities for advertisers and businesses across the Web,” he said. “The mobile Web experience needs to improve in order for mobile commerce to take its next leap forward.
“Businesses – your customers are already looking for you on the mobile Web and if your site isn’t optimized, they may look elsewhere for your products or services. As mobile continues to grow, it will be increasingly important for you to provide your potential and existing customers with an experience that’s designed specifically for a mobile device.”
Google’s initiative announced yesterday is not just a move on the part of a good Samaritan – although it is, in part. More mobile-optimized sites means more money for Google. At the same time, mobile-optimized sites really are important for businesses, so it is a win-win.
So why is Google so enthusiastic about the mobile Web? The more mobile-optimized sites are out there, the more businesses will spend on search engine marketing on mobile. So more mobile Web sites ultimately benefits Google’s bottom-line.
Additionally, more businesses launching mobile sites also means there is a potential to grow mobile display advertising via Google.
Source: http://www.mobilemarketer.com/cms/news/strategy/11385.html
Tags: mobile - mobile site - mobile site optimization - smartphone